“A business that makes nothing but money is a poor kind of business.”           Henry Ford

It’s becoming obvious for a couple of years that many people running or managing business have their priorities all mixed up. It’s really not amazing, when you think what they’ve been reading in books, going to trainings or hearing from business consultants. For quite a while, it seemed, anyone striving for success in business was encouraged to adopt an aggressive behavior to win.

Business books, trainings and management experts recommend leaders to follow the habits of predators. But, right now most people now consider this type of advice is already out of date. Predators are on the way down. Kind, intelligent, caring people are on the way up in the business world.

Guided by their intelligence and their good sense, they share these three intangibles as widely as possible. Why do they share their love so freely? Because the old laws of supply and demand don’t apply in most competitive zones of the New World Economy.

The old laws said that scarcity created value. Today, the opposite can be true. Sharing a great idea makes it a more valuable idea. Including more people in your network makes it a more valuable network. Distributing your compassion more widely makes it more likely that people will respond to you with compassion. There are some tips those people use to succeed; they use them always, no matter what.

1.Being Bold.

Being bold. That is where it all starts. In business, you have to be bold to even seriously think about starting a new business. You have to be bold to tell someone about it. You have to be fearless to get someone to buy into it. You have to be brave to quit your nine to five job and strike out on your own. To win the game, you first must be bold enough to play it.

2.Being Authentic.

Authentic means being real, embracing the business world for what it is and not trying to gloss over the challenges, risks, and dangers we face in today’s global economy. Authentic means remembering that business is mostly about hard work, control, the willingness to accept frustration, and the strength to learn from failure.

3. Being Intelligent.

Today’s successful businessman is more like a farmer than a big-game hunter. They understands that all companies, large and small, follow natural cycles. There’s a foreseeable pulse to the business process that cannot be ignored. In other words, we all have experienced a return to reality. We realize now that being intelligent is better than being clever, that being honest is better than being smooth, and that being authentic is better than being slick.

4.Being Noisy.

Being noisy and being heard breaks through the noise of our world’s never-ending sales pitch. You have to believe you’re bold, you know to watch the bottom line. Now get noticed.

5.Being Endearing.

When you love your employees, they not only love working for you, but they also pass that love along to your customers. They will lavish your customers with impeccable service. They will be passionate about your company and turn customers into raving fans. In business, love does make the world go ’round. You can have good products and a great plan, but without taking care of people, you’ll never reach the fourth “p”— profit. Simply put, make your company lovable.

6. Being for a good human capital strategy.

It has been said that first-rate leaders hire first-rate teammates, and second-rate managers hire third-rate employees. Every small or midsize company operating in a highly competitive market today needs to fine-tune a human capital strategy that includes hiring, training, nurturing, rewarding, and retaining a critical mass of the most talented, energetic, action-oriented, entrepreneurial over- achievers it can find.

7.Being Energetic.

What does it mean to be energetic? I think that energetic is a blend of boldness, intelligence, motivation, and willpower. Energetic is going where no one has gone before. Energetic is doing the unexpected. Energetic is following your own best character, following the feelings that make you what you are. Sometimes it’s a rough climb to get where we need to go, but the extra effort almost always pays off.

8.Being confident.

Confident companies stay close to their customers and know what they are thinking. Confident companies are never caught off guard or surprised by sudden shifts in the market. They have the confidence to move into uncharted territory and be wildly innovative.

Leaping ahead of the competition involves taking risks, but that’s what being confident is all about—staying in front of the wave. Not waiting, but jumping right in and paddling as hard as you can!

9. Being a Lovecat.

The best companies today don’t measure success by market share or by victories over the competition. They measure success by the strength, quality, and value of their relationships with their customers. The people in today’s business world who are the most successful, the most appreciated, and the most satisfied are the lovecats. Simply defined, lovecats are people who share their experience, their networks, and their compassion with their business partners. These companies apply love to the marketplace—and they profit from it. Sometimes it takes only a couple of good ideas to make a lot of money.

Think about the most successful companies of the World and you’ll see immediately what I mean.

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